Halcyon is an immersive installation that allows users to translate their brainwave activity into visual art with the help of Muse headset. This project aims to provide entertainment purposes for the curious mind and research a less explored territory that is brainwave art in digital media. Wearing the Muse headset across the head, it transfers the brainwave to an application called Mind Monitor, which then sends the data to another software called TouchDesigner to project the visuals in real-time. Halcyon, as a brand, is very fluid and abstract, since it produces artwork that is different for everyone. To emulate this goal, the references for this project need to be represented as such as well. Furthermore, as Halcyon is a simple project, I think that mere typography would be sufficient to deliver the aim of the brand. A logo is the keystone of a brand, and it has the power to represent the values a brand upholds. Before proceeding to design a logo, there are some essential rules that...
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