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Introducing Halcyon

Halcyon is an immersive installation that allows users to translate their brainwave activity into visual art with the help of Muse headset. This project aims to provide entertainment purposes for the curious mind and research a less explored territory that is brainwave art in digital media. Wearing the Muse headset across the head, it transfers the brainwave to an application called Mind Monitor, which then sends the data to another software called TouchDesigner to project the visuals in real-time.

Halcyon, as a brand, is very fluid and abstract, since it produces artwork that is different for everyone. To emulate this goal, the references for this project need to be represented as such as well. Furthermore, as Halcyon is a simple project, I think that mere typography would be sufficient to deliver the aim of the brand.

A logo is the keystone of a brand, and it has the power to represent the values a brand upholds. Before proceeding to design a logo, there are some essential rules that are needed to keep in mind. One of the first things to consider is creating the logo in black and white first, as this will allow the logo to be flexible and used in different media. Another thing is to strive for minimalism. Use a minimal color palette and select shapes, icons, font styles, and symbols that do not make the visual message too confusing to comprehend. Understand that less is more. The more elements added to the logo, the more complicated it becomes. 


When creating the poster for Halcyon, the author keeps in mind on delivering a modern and straightforward feeling. The reason for such a decision is to preserve the modernism of the project and not bore people in the long run. The curved lines on the second row of the example are drawn in a free-handedly method to represent a fluid, comfortable, safe, familiar, and relaxing feeling.

After doing some trial and error, the author selected these posters to represent Halcyon. One of the reasons the author chose the four options is to show the flexibility of the brand. The lines represent the brainwave data used as part of the project, and the bright colors represent Halcyon's definition.



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