˗ˏˋ ChristineDinata ˎˊ˗

Currently, I'm pausing on adding more research related to my Music & Emotions project as I am writing the report. However, that doesn't mean I stopped reading. Reading articles by other bloggers became a guilty pleasure of mine since I was in charge of copywriting @step.dmd 's posts. Looking for interesting articles or coming up with the character's backstories. Then it got me thinking. What's actually the difference between copywriting and storytelling? Storytelling needs to capture its readers. The story needs to speak to them – their desires, their hopes, their dreams. With that, it would allow the writers to turn those readers into customers far better than any sales pitch could do. And that is the essence of copywriting. (Eli Landes's blog post ) According to Eli, creative writing's main objective is to make sure the readers are swept away with the stories they are reading. To keep their attention captive until the story ends. To entertain...

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. Of course, it's not always 100% effective. Just because it looks cool or eye-catching, doesn't mean it works. There are some pros, cons, and uncertainties to this strategy, just as there are any others. People like to be engaged in the things they are doing. Remember when you were young and your favorite subjects are the ones that include playing games? Well, research shows that interactive education is not only more fun but also more effective. Generally, interactivity makes us feel involved in the process, not simply a passive observer. Interactivity works online, for your business, too. Done right, it increases user engagement, and user engagement tends to correlate higher conversions (though not always – sometimes it distracts from the desired action). Interactive elements draw a user in and allow th...

On today's post, I would like to introduce you to our Raffles Jakarta's graduation project called Step . Step is an interactive exhibition created by the digital media design students that include interactivity and story gameplay by pressing floor tiles. When people come to our booth, expect to be challenged on their problem-solving skills. The story of the gameplay is about a planned out murderer, and it's up to the players to determine who the killer is after reading all the conversations of the characters. To guess, the players are expected to interact with Step 's Instagram as well. The right guesser might win prices provided by us. The graduation exhibition will be held in Gandaria City Mall, Jakarta. From 25th - 29th of September 2019. If you are interested, stay tuned for more updates on our  Instagram . You can see more about how the project was planned from the beginning or how we sketch the booth in our highlights.