Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. Of course, it's not always 100% effective. Just because it looks cool or eye-catching, doesn't mean it works. There are some pros, cons, and uncertainties to this strategy, just as there are any others.
People like to be engaged in the things they are doing. Remember when you were young and your favorite subjects are the ones that include playing games? Well, research shows that interactive education is not only more fun but also more effective.
Generally, interactivity makes us feel involved in the process, not simply a passive observer. Interactivity works online, for your business, too. Done right, it increases user engagement, and user engagement tends to correlate higher conversions (though not always – sometimes it distracts from the desired action).
Interactive elements draw a user in and allow them to feel like they’re part of the process, instead of a passive user to be sold to.
For more information, check this article out!
People like to be engaged in the things they are doing. Remember when you were young and your favorite subjects are the ones that include playing games? Well, research shows that interactive education is not only more fun but also more effective.
Generally, interactivity makes us feel involved in the process, not simply a passive observer. Interactivity works online, for your business, too. Done right, it increases user engagement, and user engagement tends to correlate higher conversions (though not always – sometimes it distracts from the desired action).
Interactive elements draw a user in and allow them to feel like they’re part of the process, instead of a passive user to be sold to.
For more information, check this article out!
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