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Copywriting vs. Storytelling

Currently, I'm pausing on adding more research related to my Music & Emotions project as I am writing the report. However, that doesn't mean I stopped reading.

Reading articles by other bloggers became a guilty pleasure of mine since I was in charge of copywriting @step.dmd's posts. Looking for interesting articles or coming up with the character's backstories. Then it got me thinking. What's actually the difference between copywriting and storytelling?



Storytelling needs to capture its readers. The story needs to speak to them – their desires, their hopes, their dreams. With that, it would allow the writers to turn those readers into customers far better than any sales pitch could do. And that is the essence of copywriting. (Eli Landes's blog post)

According to Eli, creative writing's main objective is to make sure the readers are swept away with the stories they are reading. To keep their attention captive until the story ends. To entertain.

However, as a copywriter, their job is to make readers take action.

Even if it means to entertain them to make it happen, then entertain away. If by telling them a story will make it happen, then tell a story. If writing up an insulting post will make it happen, then do what needs to be done.

Storytelling is just one of the toolkits a copywriter needs to achieve their goal.

The story is not the end-goal.

The action is.

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