Josephine Karenina is the Brand, Communication & Digital Manager at PT. Hilti Nusantara in Indonesia. She is in charge of the online aspect of Hilti, especially the Hilti Online app. Earlier last year, I was working at Hilti as a digital marketing intern, and therefore I know a little bit of how and what Hilti is working on, especially from the digital aspect. I specifically picked Ms. Karenina as one of my interviewees because I want to share and show how different 'Digital Marketing' is in a global corporate company like Hilti and other advertising agencies. I was lucky enough that Ms. Karenina agreed to do a Skype interview. I asked her several questions regarding her job as a Digital Marketer, specifically in a very corporate company. Since I know that working in a corporate company is very different compared to an advertising agency, I want her thoughts and opinions on this. Here are the questions and clips of the interview. 1. What is your name, what do you do an...
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