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Interview: Joza Bayu

Joza Bayu is the creative director of GREY Indonesia. GREY Group is a well known creative agency, a 103-year old global advertising, and marketing company. I first know GREY Indonesia from one of my friends. She had the opportunity to be interning as a graphic designer in the company earlier last year and worked under Mr. Bayu's supervision. I had the chance to interview Mr. Bayu via email, which I asked for beforehand by messaging him through his LinkedIn profile. When he sent me back the answers, I was not expecting to be receiving it in a presentation form. However, I should not be expecting less from a creative director from a globally known advertising agency.

Below attached are the answers Mr. Bayu sent back.


 Mr. Bayu and Mr. Rusli (my last interview post) have some similarities. They both stated that a person's portfolio has to represent themselves. The portfolio itself has to explain who you are as a person so that the people reviewing your portfolio can understand you a bit better and see whether you are a fit for their company. Mr. Bayu also said that he has never faced any problem in working on something against his beliefs because he would never accept the offer in the first place. He said that working in an advertising agency can shape people's perspectives on certain things, and therefore he only wants to share views, norms, and value that doesn't harm other people. 


     
Reflection Corner:
Agree:
  • Be relentless. As someone working in the creative industry, we would always receive rejections from people about our works. The chances of getting your project greenlighted by the first draft would be a miracle. So work hard, never give up, and believe in your own work.
  • When facing a 'creative block,' don't be too hard on yourself. A change of scenery is an effective way to help you think of something new. It will give you the sense of 'freedom' even technically you are still working on your work. Being cooped up in a room all day can make someone dejected, so sitting in a cafe or something can totally lift your spirit.
  • Have a stance on your beliefs and only do what you believe (example: religious beliefs, sexual preferences, etc.) Don't let other people force you to do something you aren't comfortable with just because of being scared of missing a chance. You will feel much better if you do projects that you can be proud of.
  • Creating a portfolio that is true to me. This means the style of the portfolio itself is my own aesthetic and represents who I am. The projects presented inside the portfolio may be tailored according to the job description, but the style itself still represents me.
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